As a photographer, one of the most important tools you have is your portfolio. The ability to showcase your work to potential clients, while building an online presence is essential to growing your business.
Fortunately, these tasks can be easily handled by today’s web technology. Building an online portfolio no longer requires specialized coding knowledge or extensive web training. The platforms available today make it easier than ever for even the novice photographer to create a stunning portfolio of work in very little time.
Not sure which portfolio platform to use? Check out this list of some of the leading applications available to find a platform that meets your needs.
This online portfolio building tool is perfect for photographers who wish to sell their work online. An easy to use interface means your site can be up and running quickly (no coding or CSS needed), and with a free 7-day trial, you can find out which plan will best meet your needs.
Each plan is Search Engine Optimization (SEO) ready, and has e-commerce and customization tools and is mobile responsive.
Similar to Foliolink, Zenfolio’s online platform is user-friendly, with point and click customizations. Included in Zenfolio’s program are e-commerce options that allow artists and photographers to sell their work online effortlessly. Low annual subscription fees ($30 per year) and a free trial account make this a smart choice for photographers who want to grow their online business.
WordPress based Folio Websites offer users clean, crisp sites to display their work portfolio. Mobile capability, SEO standards and customization options are all included in the low monthly account fee (accounts may be as low as $14.60 per month), which makes having a professional website easy and inexpensive.
With unlimited photo uploads, an advanced visitor tracking system and custom domain names, 500px is an excellent choice for photographers looking to build an online portfolio and photo store. Easy customizations, a virtual marketplace and gallery builders make this platform user friendly for both the photographers and customers.
On online photo-sharing gallery, SmugMug allows photographers to share their work with a community of thousands of members. Easy customizations allow photographers to build a custom portfolio to showcase their talent. Social media tools are embedded in the platform, giving photographers the ability to publicize their portfolio for maximum exposure.
Offering photographers hundreds of beautifully designed templates to create a customized site, Pixpa is an elegant portfolio builder. Customization tools include color, font, background and layout selections giving the photographer complete control over their site. Pixpa accounts also include an integrated platform for e-commerce, allowing photographers the ability to sell their work online easily.
Contently is a platform most commonly used by writers. It allows users to upload articles that have been published on various sites around the internet. This portfolio site would be perfect for photographs who want to showcase their art in use. Monica Cardone’s Contently account features published articles, like most users, but she shared a tip that would be appealing to photographers too: “It’s free! You can’t beat free!”
Selecting the right platform to create a portfolio doesn’t have to be complex. Using a quick and easy interface allows you to focus on your photography, while leaving the coding to someone else. Establishing a web presence offers clients the opportunity to browse (and purchase) your work and helps you build your reputation for your services.